As is the case with most things Italian, this Italian scent store has been designed with style and flair. The site sells incensi (incense), candele (candles) and profumi ambiente (ambient perfumes) which is perfectly illustrated by the opening flash movie. Once inside the site the navigation is clear with enticing images as well as text. The site is available in three different European languages, and so is accessible to its target demographic. These are the reasons the site deserves to be given a design award. If only it was possible to transmit scent across the internet…